Tomorrow you can leave your shoes at home and raise awareness for a cause that affects forty percent of the world. April 5 is One Day Without Shoes sponsored by TOMS Shoes. Why would a shoe company sponsor a day where people are encouraged to go shoeless?
TOMS Shoes was founded on the One for One Movement. For every pair of shoes the company sells, they donate a pair of shoes to a child in need. One Day Without Shoes helps raise awareness for their cause.
This year, TOMS Shoes created the Barefoot Challenge. This encourages businesses and organizations to go barefoot for the day. The group with the most pledges to go barefoot will have TOMS Shoes founder, Blake Mycoskie come speak for them. Ten employees will be drawn at random for the opportunity to go on a shoe drop in a nearby community where children need shoes.
Companies such as AOL, Southwest Airlines and McCann Worldgroup will be participating. Last year the Jonas Brothers, Kristen Bell, Olivia Wilde, and Brittany Snow used their celebrity status to help raise awareness.
Can you go a day without shoes? Check out www.onedaywithoutshoes.com to discover the events happening in the area.